Graphic Design

Back in the stone age, when computers were as large as suburban houses, and I was a design major in college, we did things the old way. The tools were different but the thinking was the same. We learned that it was most important to get the ideas across quickly and easily. Legibility was paramount. Visual puns, unusual juxtaposition, dynamic images, and "effective surprise" are still good design concepts.

The computer has made it all happen much faster, cleaner and sometimes better. I still enjoy this aspect of my profession, especially when I can use graphic design to do my own things. This includes inventing all kinds of useful things which can be made to look as if they actually exist in the real world. The computer has also helped me to write and illustrate my own books. (See Tammy & Blue below.)

I prefer to work with smaller more intimate clients but am comfortable with larger corporations if they aren't too high on the pollution meter.

Illustration

Although I am a reluctant illustrator and prefer three or more dimensions, I seldom see the need to hire another illustrator since I am able to imitate practically any style. This disc Shiva was drawn while at the beach for the centerfold of my newsletter. The architectural sketch is for a Memorial Sloane Kettering hospital recruitment booklet. With the new features provided by powerful digital software, it's much easier to capture reference images and manipulate to the client's satisfaction. No mess, no nasty rubber cement or air brush fumes.

Being comfortable in sculpture enables me to create visual solutions in three dimensions and convert to two through photography. Sometimes I use techniques learned from audio visual work or build paper sculpture or puppets. Cross fertilization seems to work for me.

Tammy & Blue is a labor of love which I have been rewriting and redrawing for many years. The concept was partly conceived by my five year old daughter. The packaged book is nearly ready to be published even though book publishing is an area of design and marketing which is going through radical and unpredictable changes.

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